'Strategic Communication Program'

For each statement, give yourself a score from 1 (never applicable/ never true) to 10 (always applicable/ always true)

1. I think of myself as a professional with responsibilities for communications that influence and achieve results, not as a writer, editor, producer, spokesperson, creative director, etc. _____
2. I recognize that communication is not about publications or media. Communication is a change agent. The purpose of communication is not merely to convey information, but to influence behavior by inspiring people to take action toward the organization's objectives. ______
3. All communication activities and messages are linked to the strategic objectives of the organization and are carried out based on a comprehensive communication plan. ______
4. Communication is recognized and practiced as a management process with a specific business purpose and disciplined methods of development, implementation, and measurements. ______
5. Communication is based on research such as interviews, focus groups, surveys, and audits. It benefits from methods such as bench marking, best practices, and models of excellence. ______
6. I have a good understanding of our stakeholders with profiles for each group. I never assume that I know what stakeholders think and need. I seek their input and feedback. _____
7. My communication does not use my own language, style, and preferred media. Rather, it utilizes those of our audiences. Our communication uses a receiver-focused approach in both content and context. _____
8. I recognize that the primary responsibility for employee communication lies with managers and supervisors. I provide managers with the tools and training that enable them to effectively play their role as communicators. _____
9. I recognize that people will not respond to communication messages falling upon them from above without their participation. I strive to create organization-wide employee engagement so we can move enthusiastically toward our shared goals. _____
10. I recognize that to be influential, communication must be credible. I create highly credible communication that satisfies the organization’s interests as well as its stake-holders’ need to know and understand. _____

Add your 10 scores to come up with your final score out of a total of 100. Then find ways to improve your score by improving your performance in each of the 10 areas of the test.

You will receive the tools, materials,  and training you need and learn how to:

• Create Strategic Communication Plans
• Conduct Communication Audits
• Initiate Employee Engagement Programs
• Deliver Manager as Communicator Training

The above four areas of practice are among the most vital for today’s strategic communicators. And you do the entire program from the comfort of your home or office with no travel costs and no time to waste. You learn on your own pace. You end up with all the tools and materials you need to conduct these four areas of strategic communication practice. It is a unique program available only from HumaNext / Communication Ideas.

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To alleviate your fears in this area, let me say first that complex planning seldom works. Too detailed a plan is not necessarily a good plan. It might be too rigid to work in real life. So don't try to create a plan that "plans" for every conceivable possibility under the sun. Focus on the most important elements. Apply the 80 / 20 principle. Let your plan focus on the 20% of the factors that produce 80% of the results.

The other thing I advise is to be real. A "plan" is not a pie in the sky. Your goal is not to create a plan but to apply the plan in order to effect change. The goal of every plan is to effect change. Focus on the real change you want to create, not on how fancy your plan should be. This is the way to create the best plans.

Finally, don't try to re-invent the wheel. There are resources available to help you become more strategic in your approach, and guide you in creating strategic communications that achieve results. See HumaNext Strategic Communicator Program on this page.

• Communication professionals who want to become strategic communicators
• Public Relations and Marketing Communications professionals who want to master strategic communication planning
• Consultants who want to add strategic communication to their areas of practice
• Practicing communication professionals who want to expand their capabilities
• Professionals in HR, Training, and related functions who want to add employee communication skills to their capabilities
• People who want to enter the corporate communication / employee communication field

You Will Get Complete Tools & Training Covering Four Key Practice Areas:

The SCP consists of four major parts, each is of two sections, making up eight sections in all. The four parts cover the four key areas of the strategic communicator’s practice.

Part One: Creating Strategic Communication Plans

1- A complete “Communication Plan Template” package with content and step-by-step instructions to help you create effective strategic communication plans for your organization or your clients.

2- Access to a recorded webinar to listen to the Template’s author explaining the key aspects of the process, the challenges you are likely to encounter and how to manage them.

Part Two: Conducting Communication Audits

3. A comprehensive step-by-step Guide to designing and conducting a communication audit for your organization or clients.

4. Access to a recorded webinar to hear an explanation of the key parts of the audit’s process, the challenges you’re likely to encounter and how to overcome them.

Part Three: Delivering “Manager as Communicator” Training

5- A complete Facilitator’s Guide with step-by-step instructions on developing and delivering an effective “Manager as Communicator” training program where managers can be trained to communicate the organization’s strategic objectives, listen to employees’ concerns, answer questions, and inspire commitment.

6- A complete set of PowerPoint slides to use when delivering the training to managers, accompanying you in every step of the way.

Part Four: Developing “Employee Engagement” Communication Process and Training Program

7- A complete Facilitator’s Guide with step-by-step instructions on developing and conducting an effective “Employee Engagement” process and training program to inspire employees and enroll them on the side of the organization to achieve extraordinary results.

8- A complete set of PowerPoint slides to use when communicating the process and delivering the training, accompanying you in every step of the way.

The SCP gives you the definitive guide for developing your strategic internal/ external / organizational communication plan in the form of a Template. The Template takes you step by step through the key development phases of your strategic communication plan, including:

• Strategic Purpose
• Tie-in with the organization's Business Plan
• Communication Research, interviews and focus groups
• Formulating business and communication objectives
• Creating Themes and Messages appropriate to your objectives and audience
• Media Selection
• Measurement tools to include in the plan.
• Implementation and reporting

Our Strategic Communicator Program takes you step-by-step through the process of planning and conducting an effective communication audit for your organization or that of your client.

It includes ways for you to do an assessment of the effectiveness and credibility of current communication vehicles and media, including publications, web site, intranet, blogs, town meetings, face-to-face communication, and other communication media.

It shows you how to use processes such as observations, analyses and evaluations, focus groups, interviews and surveys of employees and other key audiences whose support is needed to improve communication, understanding and collaboration in the organization.

It gives you all the content you need to conduct the audit, including the questions to ask in your interviews and focus groups, the criteria to use for evaluating the communication vehicles, and a survey of your stake-holders' views toward communication.

This powerful communication training fills a critical need long felt by communication professionals, as well as operational managers and department heads in many organizations.

The Manager as Communicator helps managers to:

• Understand the relationship between communication and performance and the importance of the manager's role as communicator.
• Understand the key elements of the organization's strategy and learn the most effective ways to communicate them to employees.
• Improve the manager's speaking and listening skills and apply these skills to practical day-to-day communication in work situations on the job.

The program's package comes with a step-by-step Facilitator's Guide, PowerPoint slides, and reproducible Participant Workbook.

The Employee Engagement part of the Strategic Communicator Program will show you:

• How employee engagement can be very exciting for managers and employees alike
• Why it produces dramatic results in a short period of time
• Why many initiatives fail and how to do yours right
• How to communicate the idea to generate support
• How to get a large number of colleagues excited about employee engagement
• What training you need to offer to support the initiative
• How to help managers communicate the initiative and create engagement

The program covers the steps, tools, messages, and media you will need to orchestrate an effective communication campaign to launch and support the employee engagement process:

• The communication campaign: Messages, Media, Audience
• The fundamental shift in the role of communicators that will be required to effectively communicate the engagement initiative.
• How to lead the process of creating and articulating vision and values for the initiative
• Use of Social Media to support engagement: Wikis, blogs, Twitter, social sites, others
• What managers need to know and do to inspire and communicate employee engagement
• How best to communicate what’s happening

The SCP is scheduled to be launched in late September 2010. You can register now at the pre-launch fee of $1395, saving you $300 off the regular fee of $1695- Order it now at $1395.00

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