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Why to Do an Opinion Survey and What to Learn From It
Surveys of people's opinions, attitudes, values, beliefs, knowledge and general views have a long history. The ancient Egyptians regularly used surveys as part of a broadly based population census process and the Romans used surveys to track demographic changes in the major cities across its empire. The Normans in France also surveyed people's skills and knowledge in their conquered lands and the British surveyed people in their colonial empire to help them assess what future ruling strategies they should adopt.
Organizational surveys have been used in a variety of different ways. These include surveys to:
- Analyze the most critical factors that determine the climate or culture of an enterprise at a point in time
- Compare the performance of an enterprise with its competition Compare groups or teams inside the enterprise with each other
- Gauge the impact or effectiveness of organizational policies, practices, or strategies Measure individual or team satisfaction or morale
- Assess the appropriateness of enterprise wide leadership approaches or style
- Analyze the relative success of enterprise wide communication processes (This is known as Communicaion Audit. See our page titled "Audit": http://www.communicationideas.com/communication-audit.html
- Determine performance inhibitors for individuals or teams in the enterprise
Whatever the reason for conducting a survey, it has to be carefully planned, efficiently carried out and effectively acted upon.
The manual below describes the major steps that should be considered well before any widespread survey is undertaken, during the information collection process itself and, finally, when input has been collated, analyzed and now needs to be acted upon.
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Measuring the Pulse of the Enterprise: Getting the Most from Organizational Surveys
Covers and simplifies every step in the survey process
Do you want to bring about change in your organization by measuring its "pulse"- how your people really feel about their work environment?
Are you thinking about conducting a survey, but hesitate because the process is too complicated?
This highly practical guide simplifies the survey process by outlining what needs to be done at every step to get the survey right—and gain full value from this remarkably rich and rewarding experience.
A step-by-step approach that works on any type of survey
Whether you're surveying people's opinions, attitudes, values, beliefs, knowledge, or general views, Measuring the Pulse of the Enterprise will walk you step-by-step through the entire process: Before any widespread survey is conducted, during the information-collection process itself, and after input has been collated and analyzed and it is time to take action.
The book is organized into 15 chapters, each with a one-page summary at the end and recommended resources. Topics covered include:
- Various kinds of surveys and what all must focus on
- How to align a survey with your company's goals
- 3 approaches to designing a survey
- Who should be involved in the design process, how large a population should be surveyed, and how often should a survey be conducted
- Often-overlooked aspects of administering surveys
- Preparing individuals and groups who can help the process enormously-or make it difficult
- How much time each phase of the process should take • Gathering data in intelligent ways and collating the results efficiently
- Analyzing, documenting, and presenting the results
This manual is packed with information and insights organizations of every size and type will find useful. Whether your survey is a one-time event or part of an ongoing effort to gather employee feedback, Measuring the Pulse of the Enterprise will make the process fast, easy and cost-effective.
320 pp / 3-ring binder / $195.00 
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The Question Book: 2,500 Questions For All Your Surveys
Like previous editions, The Question Book, 5th Edition fills a major gap in survey design technology—what to ask. This new edition goes even further by providing many additions that will save you time and money the very next time you create a survey.
The Question Book, 5th Edition, contains more than 2,500 survey questions organized into 50 topical categories. In addition, 22 topical short questionnaires address a wide variety of topics and can be used "as is" or modified to meet your specific needs. The book comes with a variety of support materials to help you in every facet of survey design. These include an organizational readiness checklist, design guidelines, sample announcement letters and cover pages, and suggested instructions.
Whether you're constructing a custom survey from the ground up or modifying an existing survey, The Question Book, 5th Edition will ensure you obtain information in the most accurate, efficient, timely and cost-effective manner. Also available with Workbook and CD-ROM: The Question Book Goes Interactive.
Contents Chapter 1: Getting Started-An Overview Chapter 2: Survey Question Databases Section 1: Employee Master Question List Section 2: 360° Feedback Master Question List Section 3: Healthcare Master Question List Section 4: Professional Service Firm Question List Section 5: Customer Master Question List Section 6: Supplier Master Question List Section 7: Comparison (Better/Worse) Question List Section 8: Written Comments Master Question List Section 9: Demographics Master Question List Chapter 3: Survey Questionnaire Library Chapter 4 : Survey Support Materials The Question Book: 300 pp/ 3-ring binder/Code..HRQB5/ $225.00
Also available in interactive format, paperback plus 3-ring binder with CD/ Code..HRQBGI/ $495.00
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The Change Management Readiness Survey
How can you ensure that the major organizational change you are planning—to your structure, strategy, operations, production, or culture—will be successful?
Begin the change process with this intense diagnostic of your organization's capacity to change. You can bring problems to light, build commitment to change, gain company-wide support, improve communication and increase your chances of success—quickly and cost-effectively.
Do your homework upfront so that your change dollars pay off.
The user-friendly survey is designed for change leaders, organizational leaders and managers, and consultants who are not simply tinkering, but changing organizations in powerful ways.
Often these change leaders only see part of the picture. This tool will give you a valuable "big picture" view of how a cross-section of senior managers, middle managers and staff throughout your organization view the change process.
Participants will be asked to respond to a brief, 50-statement questionnaire. The results will clearly reveal your organization's strengths and weaknesses in five critical areas of successful change management:
Collaboration
Leadership
Implementation and execution
Culture
Organizational alignment
Do your employees believe your organization is focused on the most important priorities? Do they see senior leadership as a well functioning team? Do they think you currently have the talent in place to successfully accomplish this change initiative?
By gathering and synthesizing input into these and other issues, this survey will be an essential ingredient in your change effort process.
Survey (paper) / Pack of 5 / $75.00
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A Paper & Pencil Survey to Discover and Profile the Culture of Your Entire Organization
Building a strong organizational culture, or strengthening a good one you already have, starts with understanding the various dimensions and dynamics of your existing culture. The ‘Understanding’ process involves answering the questions of: What does the data mean? What are our strengths? What are our areas that need improvement? Do various departments have cultures that are compatible with each other and with the organization? How do we know that?
The customizable and reproducible Cultural Compass enables you to find the answers to the critical questions about your culture, and provides you with ways for moving toward a stronger, more positive and productive culture at work. The Compass is a self-scoring paper and pencil tool that takes users through an exciting process of cultural discovery by answering, plotting, and analyzing 48 key questions about their organizational culture. The 48 questions cover four primary cultural orientations; People, Task, Values (and Ethics), and Synergy. The self-scoring results are then plotted on two dimensions; the People - Task dimension, and the Values - Synergy dimension. The resulting diagram reveals, both in figures and in a visual form, the current state of the organizational culture as viewed by the user(s).
See below..
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Here is what users said about the Compass
A consultant who used our Cultural Compass with a client, wrote to us saying that the top executives loved the way the Compass revealed their corporate culture to them. They wanted her to use it with the rest of the staff. They wanted to better understand the values and perceptions that define the work environment and find ways to significantly improve it.
The Cultural Compass is designed to make it easy to uncover current cultural strengths and assets, as well as opportunities for improvement and change. The customizable and reproducible Cultural Compass is also used to uncover and compare the cultures of various groups, teams, and departments, and how to overcome the Culture Gap that might separate them.
A valuable by-product of using the Cultural Compass is to strengthen team spirit, ‘We Are One Team’ becomes more than a nice slogan. The Compass takes about 30 minutes to complete, but the discussion, comparisons and analysis of strengths and improvements can take as much as people need.
A comprehensive Facilitator's Guide explains the culture discovery and improvement process with detailed instructions. The process can be a segment in a training session on leadership, supervision, culture, team building, diversity, ethics, or other training topics. It can also be done in a department meeting to help the department understand and improve its team culture.
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The Cultural Compass Online and Other Online Surveys
If you don't want to use a paper survey and want your employees to do a communication audit survey online, or a Cultural Compass online, including getting an Executive Report on the result, we can do this for you at low cost.
We also offer other online surveys in special areas of interest.
Contact Us for details at 1-973-427-3004
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The Creativity and Innovation Profile Entire Department or Organization -Paper&Pencil (Available also online)
Do you want managers and employees to 'Think outside the Box' for breakthrough results at work? Do you want to measure the Innovation Gap between people's capacity for innovation and the organization's tolerance for it? Looking for a tool to reveal to people their preferred mode of creativity and how they can enhance their innate ability to innovate? The reproducible Creativity & Innovation self-scoring profile is your tool.
Our popular Creativity & Innovation Profile is now available at a reduced cost in a reproducible format, enabling you to print unlimited copies for the members of your team or your entire organization for just $98.00
The Creativity & Innovation Profile is a paper & pencil self-administered, self-learning tool that helps the user to uncover his or her preferred innovation style. In both numbers and visual graphs, the user will get a revealing picture of how they think creatively, apply creativity, and act on their creative ideas. Answering 42 questions and plotting the results on a 'Systems- Ideas' horizontal axis and an 'Action - Stability' vertical axis, the user produces a clear visual representation of their Innovation status. The user then is shown how to use this information to Think Outside the BOX." The result is a powerful insight into one's own creative thinking capacity and an opening into a more innovative horizon.
The Creativity & Innovation Profile goes beyond revealing and boosting individual creativity. With 42 more questions about the user's organization ( or department, or team ) and a similar graphic representation by each user to be added together, a collective picture of the organization's innovation status immerges. Users are able to 'measure' in figures and numbers, the size of the possible "Innovation Gap" between their capacity for innovation and what the organization allows by its current culture. This discovery, which tends to startle and arouse the intense interests of participants, leads to discussion and actions towards breaking the boxes that stifle innovation in the organization. The Facilitator's Guide includes added exercises, handouts, and resources to help facilitate the Creativity &Innovation Profile.
The profile takes about 30 minutes for the Individual Innovation Part, and another 20 minutes to do the Organization ( or Department ) Innovation Part. The drawing of the collective organization graph can take another 10 minutes. Group discussions and action planning can follow for about 30 minutes. The 60 to 90 minutes' duration for this powerful tool can be a part of a training session on innovation, organizational culture, leadership, or creative problem solving. It can also be done as a segment on innovation as part of a department meeting, executive retreat, or other suitable settings. It is by nature a lot of fun to do, while providing solid information and intriguing insight into this vital aspect of individual and organizational performance.
Detailed Facilitator's Guide and Reproducible Innovation BOX/ Code: CI-IB/ $98.00
Independent Consultants and Multi-site Organizations Must Purchase our Multi-Site License for $139.00
Available also online: Contact us for details at service@communicationideas.com
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Valuing Diversity Assessment Profile (Paper&Pencil)
The Valuing Diversity Assessment Profile is a self-scoring tool designed to measure participants' extent of knowledge, awareness, and practices relating to the issue of diversity.
- The self-scoring Profile is in an MS Word document so that you may customize it by adding an organization's name or logo, or the title of the training program you are conducting.
- Reproducible: Make any number of copies of this Profile for use by your team, or your entire organization. Consultants can use it for their clients' employees.
- You can use this assessment tool on its own to gain a sense of diversity awareness at your organization or team. It takes only about 15 minutes to complete, so you can use it in a meeting or part of a training session.
- You can use the Profile as part of a workshop on diversity. In this case you can use it once early on in the workshop, or use it twice before and after the workshop to measure the impact of the training.
Customizable and Reproducible Valuing Diversity Profile- Single User License for One Organization / Location $79.95
Consultants, and Organizations with Multiple Locations, Must Use the Multi-Site License for $95.00
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Order the Cultural Compass
